The average open rate for an email sent by a small business or entrepreneur is around 22%, with an average click-through rate of 2.6%.
(Source: Mailchimp)
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The majority of online shoppers (63%) will not finish a purchase if the website is slow to load.
(Source: Unbounce)
According to a survey by Clutch, 61% of B2B marketers believe that content marketing is the most effective way to generate leads.
The average transaction value of an e-commerce sale in the US is around $80.
(Source: Digital Commerce 360)
According to a report by Forrester, the average customer lifetime value is around $243.
(Source: Forrester)
The top 5 e-commerce platforms in the US are Shopify, Magento, WooCommerce, BigCommerce, and Prestashop.
(Source: Ecommerce Platforms)
The average cost of a Facebook ad is around $0.97 per click.
(Source: Facebook for Business)
The average conversion rate for an online business is around 2.3%.
(Source: HubSpot)
According to a report by Hootsuite, 70% of online shoppers prefer to shop on Tuesday.
(Source: Hootsuite)
The average time spent on a website is around 1 minute and 12 seconds.
(Source: RescueTime)
According to a report by Google, 71% of online shoppers trust online reviews as much as they trust personal recommendations.
(Source: Google)
The average online shopper spends around $120 per transaction.
(Source: Census.gov)
According to a report by Skubana, the average order value (AOV) is around $126.
(Source: Skubana)
The top 3 most effective social media platforms for online businesses are Facebook, Instagram, and YouTube.
(Source: Hootsuite)
According to a report by PwC, 62% of consumers are more likely to recommend a company that offers excellent customer service.
(Source: PwC)