Get Technical writing done by AI. Effortlessly create highly accurate and on-point documents within hours with AI. (Get started for free)
Crafting a killer logline is the key to getting your foot in the door. This one or two sentence pitch sums up your story's premise and hooks the reader's interest. As the saying goes, you never get a second chance to make a first impression. The logline is your first impression.
Veteran literary manager and producer Peter Dodd emphasizes the power of a solid logline. "A great logline piques my interest and makes me want to read more," Dodd explains. "It's a mini-story that suggests a bigger, richer tale worth exploring. If your logline falls flat, I may not request the full manuscript."
So what goes into an effective logline? First, identify your protagonist and the inciting incident that throws their world into chaos. Set up the central conflict they must face. Then end with a hint of the stakes involved if they fail. This format creates an arc that introduces the drama then leaves us wanting more.
For example, the logline for Back to the Future is: A teenage boy is accidentally sent back in time to 1955, where he must help his future parents fall in love or he'll cease to exist.
This logline introduces the quirky premise and ups the ante by revealing the clock is ticking for the teen to get his parents together or he vanishes. We're instantly invested in seeing how this time travel mishap gets resolved.
When crafting your own logline, use vivid active verbs to hook interest quickly. Summarize the core drama without getting bogged down in details. And always end by raising the stakes. If executed well, your logline will capture the essence of the greater story you want to tell.
A common pitfall is trying to cram too much into the logline. Script consultant Angela Bourassa warns against overstuffing. "Make sure every word counts," says Bourassa. "You want just enough intrigue without giving everything away."
Hollywood is a crowded field, with thousands of writers vying for the attention of a small pool of producers, agents and managers. Doing your homework to understand exactly who your query is targeting can make the difference between getting read or getting buried.
"Research is a query letter do-or-die," emphasizes manager Jake Wagner of Blank Page Management. "I can spot generic letters a mile away. When someone has taken the time to research what I"ve worked on and why their project appeals to me, I take notice."
Wagner advises browsing a company or producer"s website and IMDb page to get a sense of the material they gravitate toward. Pay attention to press releases announcing new projects in development. Follow their social media for clues about personal interests that your story could connect with.
Screenwriter Claire Davenport landed her first manager after discovering they shared an alma mater. "I mentioned our college in common in my query and it sparked an immediate camaraderie. It got me to the top of the reading pile."
While personal touches help you stand out, avoid overfamiliarity cautions literary agent Priya Patel. "I once received a query addressed "Hey bestie!" as if we were old pals. It came across incredibly unprofessional."
Patel suggests briefly stating why you are submitting to this particular company or individual. Mention if you met them at a conference or share similar sensibilities. But keep it formal. "Approach a query how you would a job interview, not a blind date."
Manager Natasha Chang explains the importance of alignment. "I love sci-fi stories with a romantic undercurrent. If your script is a raunchy frat boy comedy, I"m likely not the best fit no matter how well-written."
Study recent sales and produced projects from your target to ensure your work inhabits a similar sphere. Queries that echo a company or producer"s marquee successes telegraph your shared creative wavelength.
"An unprofessional query format is an instant deal-breaker for me," notes producer Elaine Chang. "It shows the writer couldn"t be bothered to learn industry norms. Why should I spend my time on their script?"
A polished query displays command of screenwriting conventions. The crisp professionalism reflects the care and skill you bring to your craft. Follow these key format pointers to make sure your letter looks the part:
Length - A query should never exceed one single-spaced page in 12 point font. "I appreciate brevity," says manager Nate Goldberg. "If you can"t sell me by the last line, those extra paragraphs won"t help."
Contact Info - Your name, address, email and phone number should appear in the header, not cramped at the bottom as a footnote. "I want your info prominently displayed so I can reach out easily if interested," Goldberg adds.
Logline - The one sentence logline should have its own paragraph, bold and centered, making it pop. "This is the heart of the query and I want my eye drawn right to it," says producer Priya Patel.
Following standard protocol may seem rigid, but producers advise it"s for good reason. "We expect queries to adhere to industry norms, period," says manager Jake Wagner. "It shows you have done your homework and know how the business operates."
But while format matters, what's between the margins is what truly counts. "A paint-by-numbers query won't compensate for a flat story," notes producer Angela Baxter. "But a tightly crafted, engaging pitch in proper format elevates the whole package."
In the competitive arena of Hollywood, standing out from the crowd is essential. One key way to distinguish yourself is highlighting your credentials and credits in a query letter. Producers don"t just invest in compelling stories, they invest in talented storytellers. Positioning your accomplishments upfront grabs their attention and demonstrates you have the chops to deliver.
Manager Priya Patel explains why credentials command notice. "When I see a writer has placed as a quarterfinalist in a reputable screenplay contest or won a prestigious writing fellowship, my interest is piqued. It signals they"re serious about the craft and their work has been validated."
The brilliance of your plot may dazzle, but if you"re an unknown outsider, it"s risky business for producers. "We look for some indicator the writer can really pull this off," says producer Elaine Chang. "Otherwise it"s just a what-if scenario and we need more than hypothetical talent."
Previous credits act as social proof that you have the skills to turn a concept into a polished finished product. Listing past work, however modest, displays a track record. "I may take a chance on a newbie if they"ve written for their college newspaper or local theatre group," says Chang. "It shows initiative and experience generating content."
Of course, the level of credits that capture interest depends on who you are querying. "For an executive or showrunner, significant credits like produced films or network TV writing gigs matter most," notes literary agent Jake Wagner. "But for assistants and coordinators just starting out, student films and smaller journalistic clips still carry weight."
No matter your experience level, resist inflation recommends manager Angela Bourassa. "I once had a writer claim they were a finalist for the Academy Nicholl Fellowships. But nothing turned up to validate it. Stick to facts you can back up or it will undermine your legitimacy."
The bio section of your query can highlight accolades concisely. Producer Natasha Chang suggests compression without conceit. ""Won regional playwriting award" has impact. But a laundry list of community theatre productions sounds desperate, not impressive."
Emotion is the lifeblood of storytelling. Without it, even the most imaginative idea falls flat. Query letters that evoke visceral feelings showcase your ability to deliver the empathetic dimension that connects with audiences.
"I invest first and foremost in writers who can conjure emotion on the page. That raw humanity is what resonates," explains literary agent Priya Patel. "A query that stirs my feelings clues me in that this writer can truly move readers."
"Rather than making vague statements like 'this is a heartwarming story', put me in a vivid scene that conveys that warmth," says Wagner. "Let me experience a snippet of dialogue where the emotion is palpable."
Zeroing in on one moving exchange or event prevents abstraction and puts us on the ground with characters. For a redemption tale, it could be an instance of forgiveness between the wounded protagonist and the friend who betrayed her. We're shown the meaning behind asserting "this is a story of redemption".
Chang encourages brevity and selectivity when homing in on charged moments. For a historical drama about pre-war Vienna, subtly evoke the elegiac mood by mentioning a moonlit waltz between the two lovers before their world ruptures.
Manager Angela Bourassa adds that the language itself can stoke emotion through vivid verbs and descriptive adjectives. "A query with flat, indifferent writing won"t convince me that this writer can deliver an affecting story, even if they claim they can."
The title is the first point of contact between your story and the reader. An alluring, memorable title acts like a tantalizing scent wafting from a kitchen, enticing passersby inside.
Unique - With endless stories in the mix, a distinctive title helps yours stand apart from the pack. "I Was Promised This Would Be Fun" signals an ironic tale different from run-of-the-mill adventure yarns.
Manager Jake Wagner warns against deceptive titles that bait-and-switch readers. "I requested a script titled "Half-Truths" expecting a juicy drama about liars. It was actually a boring film about someone who stutters. Make sure your title matches the content."
Playfulness and twists on famous titles also work if they align with the tone. "How to Seduce a Woman" flipped to " How to Seduce a Man" signals a role-reversal romantic comedy.
While the perfect title often emerges organically from the writing process, effort devoted to branding upfront can pay dividends. "Set your story apart with a title that sticks in the mind," advises producer Priya Patel. "It makes your project stand out from the pile on my desk."
In the crowded entertainment landscape, comparing your story idea to current titles allows producers to instantly grasp the positioning and audience appeal. The comps section of your query letter is a strategic chance to align your project with box office hits and cult favorites sharing similar elements.
Manager Priya Patel explains the value of thoughtful comps. "When I read 'this is Misery meets Gone Girl', I immediately envision that claustrophobic, cat-and-mouse psychological tension. Strong comps convey genre, tone and scope efficiently."
But lazy, superficial comps raise red flags cautions producer Angela Bourassa. "Saying your slasher film is 'like Halloween but with teens' doesn't show in-depth knowledge. Dig deeper for smart parallels that showcase your grasp of the field."
The most persuasive comps balance the familiar and unexpected according to screenwriter Michael Carter. "I compared my small town murder mystery to the quirky characters of Northern Exposure meeting the sinister tone of Sharp Objects. The headline show was familiar while my tone twist differentiated it."
Carter avoided comping only A-list titles, instead pulling in a cult favorite to reinforce niche appeal. Comping broadly risks dilution. "Don't say your historical drama is like Titanic, Outlander and Cold Mountain," says Patel. "Too many comps scatter focus. Zero in on your closest analog."
The difference between an amateurish query and a professional quality one often comes down to editing. Taking the time to refine your query with a critical eye demonstrates respect for the reader"s time and commitment to crafting first-rate content. As producer Elaine Chang explains, "You don"t get a second chance at a first impression. Make sure that first impression is polished to perfection."
Many writers resist the revision stage, anxious to fire off queries the moment inspiration strikes. But impatient submission typically leads to rejection. Manager Priya Patel sees queries rushed to her inbox without even basic proofreading every day. "Typos, wonky formatting and rambling pitches telegraph the writer couldn"t be bothered to tidy things up before clicking send. I move on without hesitation."
While editing may seem tedious, it separates the wheat from the chaff notes screenwriter Michael Carter. "Any writer can brainstorm ideas, but crafting a finely tuned document requires patience and rigor. Putting in work during the editing phase conveys the level of care you"ll bring to executing the full script."
Trim The Fat - Be ruthless about purging flab advises producer Jake Wagner. "I don"t need whole paragraphs about how you"ve dreamed of being a writer since age 5. Stick to details tightly linked to selling this project." Excise any tangents that meander off-point.
Read Aloud - Putting words into the air catches clunky phrases or awkward rhythms the eye may miss. "I read every query out loud, listening for any rough patches that interrupt the flow," says manager Priya Patel. "Tuning your ear helps smooth things out."
Verify Facts - Double check any names, credits or companies mentioned to ensure accuracy. "If you flub easily verifiable facts, it raises concerns about attention to detail," notes literary agent Jake Wagner.
Refine Language - Circle repetitive words/phrases and brainstorm substitutes. Shake up sentence structure for variety. "Monotony puts people to sleep," cautions screenwriter Claire Davenport. "Read your query from the mindset of someone seeing it for the first time. Does the wording feel engaging or stale?"
Proofread - Run spell check then go line by line hunting typos. Have a trusted reader proofread as a fresh pair of eyes. "I once had the name of the literary agency wrong in my header," confesses TV writer Michael Carter. "Thank goodness my manager caught it before I sent queries en masse."