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What are the most common reasons why Upwork clients ignore proposals from freelancers, and how can freelancers increase their chances of getting hired

Poor English: If a freelancer's proposal is written in poor English, it may be difficult for the client to understand what the freelancer is trying to convey. This can lead to the client ignoring the proposal altogether.

Lack of relevance: If a freelancer's proposal does not clearly demonstrate how their skills and experience align with the client's needs, the client may not see the value in considering the proposal further.

Inadequate research: If a freelancer does not take the time to research the client's business, industry, and specific needs, their proposal may come across as generic and untailored to the client's requirements.

Uncompetitive pricing: If a freelancer's proposed rate is significantly higher or lower than the industry standard or what the client is willing to pay, the client may not consider the proposal further.

Lack of attention to detail: If a freelancer's proposal contains typos, grammatical errors, or inconsistencies, it may give the impression that the freelancer is not detail-oriented or thorough in their work.

To increase their chances of getting hired, freelancers can take several steps, such as:

Thoroughly reviewing the job requirements and specifications before submitting a proposal.

Demonstrating a clear understanding of the client's needs and how their skills and experience align with those needs.

Conducting research on the client's business, industry, and specific needs to tailor their proposal accordingly.

Providing a competitive and reasonable pricing structure.

Ensuring that their proposal is well-written, free of errors, and visually appealing.

Utilizing the proposal views feature on Upwork to track when clients have viewed their proposals and adjusting their strategy accordingly.

Avoiding the mistake of bidding too cheap, as this may give the impression that the freelancer is not experienced or skilled enough to deliver high-quality work.

Focusing on the client's goals and objectives, rather than just their own qualifications and experience.

Writing a proposal that answers one or more additional questions after the cover letter, as this shows that the freelancer has taken the time to think critically about the client's needs.

Ensuring that their profile and portfolio are up-to-date and showcase their skills and experience in the best possible light.

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