There are many innovative business ideas that could be pursued, including creating an online course, starting an Etsy shop to sell handmade novelties, offering freelance writing services, providing pet care services, and running a marketing services business. Some other potential business ideas include offering virtual event planning services, creating a subscription box service, developing a mobile app, starting a blog or podcast, and offering social media management services. Additionally, businesses could consider creating a food giveaway or photo contest as a way to engage with customers and promote their brand. Ultimately, the best business idea will depend on the individual's skills and interests, as well as market demand and competition.