The most profitable small business ideas to start in Europe are ecommerce, technology, and home services. European startups have been showing impressive trends since the start of this year, making it a great time to set out in the European industry. The most popular type of startups in Europe include paymentsense and other fintech companies. The UK is the second most popular country in Europe for startup businesses, with London ranking as the second most popular city for startups. The UK has seen an increase in startup businesses of 11% between 2015 and 2019, with a total of 1,755,035 startups registered in the same period. Other countries in Europe that are great for startups include Germany, France, and the Netherlands. These countries have a network of tech hub cities, bustling startup campuses, a generous visa program, and high levels of state and EU investment, making them excellent places to start a business.